THE APARTTMENT, a stunning new clothing and furniture concept store, has launched at at ivy’s coveted retail laneway. Inspired by a chic Parisian boudoir, THE APARTTMENT is a charming new retail experience offering a range of quality brands and products suited to the many aspects of a woman’s lifestyle and personal living space from home furnishings to fashion and beauty.
The beautiful store is the brainchild of Claire Coppins, the creative force behind fun and rebellious Australian fashion label, Tighttigers, known by many simply as TT. Infused with Claire’s innate creative flare and penchant for soft fabrications, sensual silhouettes, natural tones and understated luxury, THE APARTTMENT is designed to feel as if you are strolling into a stylish apartment of chic friend in Paris. The boutique is filled with gorgeous products from an array of complementary fashion, home furnishing and beauty brands, carefully selected by the talented young designer to reflect an effortless sense of luxury and aspiration at an incredibly accessible price point.